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About Samasta

Samasta Microfinance Limited, an IIFL Group company, is a microfinance institution committed to working towards women’s economic empowerment. Since its inception in March 2008, Samasta has been providing innovative and affordable financial products to women from unbanked sections in society in both rural and semi urban areas. Today as the organisation caters to 16 states across India, Samasta with its wide array of responsible financial products and services acts as a catalyst for sustainable and inclusive economic growth.

We are leveraging innovative technology solutions to enable customers to enjoy the benefits of digitization and we aim to create economic opportunities for all and to improve the standard of living in the communities we serve.

As part of our Corporate Social Responsibility initiatives, Samasta has established financial literacy centers for customers to equip them to make smart financial decisions for a secure future for themselves and their families.

Vision

To be the chosen financial products and services provider backed by technology and passionate human capital.

Mission

To bridge the gap between our customers’ ambition and achievement by providing top-notch financial products and services.

Values

  • Integrity always
  • Respect for individuals and communities
  • Excellence in everything we do

VENKATESH N

Managing Director

 

Venkatesh is the founder and MD of Samasta Microfinance Ltd. He has over 20 years of experience in the financial services industry as an entrepreneur. Venkatesh was also the founder of the erstwhile PNV Techno Acquisitions Private Ltd. that marketed financial products, and Affluence Edifice, that provided wealth management services for individuals. Venkatesh holds a Bachelor’s degree in Computer Science and has completed the Harvard Business School-ACCION Program on Strategic Leadership in Microfinance.

SHIVAPRAKASH DEVIAH

Whole Time Director & Chief Information Officer

 

Shivaprakash co-founded Samasta in 2008. He leads Samasta’s technology-led initiatives which includes the setting of comprehensive IT infrastructure to facilitate smooth operations. He also oversees Operations to ensure seamless execution of business strategies. Shivaprakash has over two decades of experience spanning the software and financial services industries. Before co-founding Samasta, he managed global technology projects for Wipro. Read More

NAVEEN KUMAR MALLIK

Chief Operating Officer

 

Naveen Kumar Mallik is Samasta’s Chief Operating Officer. He heads the business team and oversees new business initiatives, expansion, product financing and procedural & structural developments in the company. Naveen joined Samasta in December 2017. He brings in 13 years of diverse experience in microfinance and banking. His expertise is in setting up operations, scaling up business, formulating and executing strategy, product and process development, people management and data interpretation and analysis.Read More

ANANTHA KUMAR T

Chief Financial Officer

 

Anantha Kumar is the Chief Financial Officer at Samasta. In this role, he is responsible for overall budgeting, reviewing and managing operational expenses, and monitoring payroll. Anantha joined Samasta in May 2016 and has over 11 years of experience across industries such as financial services, steel, garments and IT. His expertise lies in audit, strategy, accounts & finance, treasury, and tax.Read More

SABARI KRISHNA

Chief Risk Officer

 

Sabari Krishna is Samasta’s Chief Risk Officer and spearheads risk management initiatives, such as building of risk assessment processes, risk culture, credit underwriting, process realignment and fraud prevention.Sabari joined Samasta in May 2018 and has over 12 years of experience in the banking and financial services industry. He has a strong implementation background in operational risk management, Basel II, asset liability management, ISMS, risk based internal audit and has executed capital raising plans as per Basel III requirements.Read More

ASHWINI KUMAR

Chief People Officer

 

Ashwini Kumar is Samasta’s Chief People Officer. In this role, he is responsible for building a progressive and engaging work culture in Samasta and for driving all key aspects of Samasta’s human capital including employee experience, learning and development, talent management, performance management & rewards, HR process automation and organisation development. Ashwini joined Samasta in July 2018 and has over 12 years’ experience across industries in India and globally. Prior to joining Samasta,Read More

PRAKASH R.

Head – Internal Audit

 

Prakash R is the Head of Internal Audit at Samasta. He is responsible for helping the organization accomplish its objectives by bringing a systematic, disciplined approach to evaluate and improve the effectiveness of governance, risk management, and control (GRC) processes. Prakash joined Samasta in June 2018. He has over 22 years of experience in banking and NBFC – MFI industries. Prakash’s expertise lies in formulating and executing internal audit strategy that evaluates the effectiveness of internal controls Read More

VENKATESH N

Managing Director

 

Venkatesh is the founder and MD of Samasta Microfinance Ltd. He has over 20 years of experience in the financial services industry as an entrepreneur. Venkatesh was also the founder of the erstwhile PNV Techno Acquisitions Private Ltd. that marketed financial products, and Affluence Edifice, that provided wealth management services for individuals. Venkatesh holds a Bachelor’s degree in Computer Science and has completed the Harvard Business School-ACCION Program on Strategic Leadership in Microfinance.

SHIVAPRAKASH DEVIAH

Whole Time Director & Chief Information Officer

 

Shivaprakash co-founded Samasta in 2008. He leads Samasta’s technology-led initiatives which includes the setting of comprehensive IT infrastructure to facilitate smooth operations. He also oversees Operations to ensure seamless execution of business strategies. Shivaprakash has over two decades of experience spanning the software and financial services industries. Before co-founding Samasta, he managed global technology projects for Wipro.

RAMANATHAN ANNAMALAI

Independent Director

 

Ramanathan was the Chief General Manager in the Micro Credit Innovations Department of NABARD and has extensive experience in development banking in the agriculture and rural sectors. He managed the SHG Bank Linkage programme, the largest microfinance programme in the world. As In-charge of the Financial Inclusion department, he has managed Financial Inclusion Fund and Financial Inclusion Technology Fund.

VIKRAMAN AMPALAKKAT

Independent Director

 

A former Chief General Manager of SIDBI Foundation for Micro Credit, Vikraman has extensive experience in the Microfinance sector. In his experience spanning 38 years, he was with Reserve Bank of India for 5 years, IDBI for 16 years and SIDBI for 17 years. He is also on the board of other microfinance and financial corporations.

BADRINARAYAN SESHADRI

Independent Director

 

Badri Seshadri co-founded Cricinfo.com, a cricket information portal, which is now owned by ESPN. He is an alumnus of IIT Chennai and has a Ph.D in Mechanical Engineering from Cornell University. His latest venture is New Horizon Media that focuses on publishing in Indian languages.

MALINI B EDEN

Independent Director

 

Malini has been a Development Specialist and Strategy Consultant for over two decades and has significant experience of working for the marginalized and drawing them into policy across several developmental themes. She has been part of bilateral agencies and government Boards at the state, national and international levels in areas such as economic empowerment, health and donor relations.

SUMIT BALI

Non Executive Director

 

Sumit Bali is the Chief Executive Officer and an Executive Director of the Company. He holds a B.A (Hon) from St. Stephen’s College, New Delhi and has completed his PGDM from IIM Ahmedabad. Prior to his current role, hei spent 24 years with Kotak group. His last position at Kotak Mahindra Bank was of Senior Executive Vice President, overseeing consumer banking retail asset products including home loans, loan against property, credit cards, salaried personnel loans and SME loans.Read More

GAURAV MALHOTRA

Non Executive Director

 

Gaurav has a degree in Engineering and an MBA from IIM Bangalore. He joined CDC in 2016, mainly responsible for advertising, supporting the CDC Group on the investments in Financial Institutions in South Asia. Gaurav has a wide range of consultancy experience, working for several financial institutions during his 10 years with The Boston Consulting Group in India and Europe. He also worked for a year as the head of strategy for an Indian family business. He has experience in several areas including growth strategy, consumer behaviour, distribution networks, operations, IT and various microfinance institutions.

Our philosophy is to involve the individual and community in creating social change where it is most needed. We believe that by being the catalyst for change and development, we can enable individuals to rise above limiting circumstances and work towards a better quality of life.

The philosophy behind our logo:

Our vision for Samasta (in Sanskrit: all-encompassing) is to involve the individual and community in creating social change where it is most needed. We believe that by being the catalyst for change and development, we can enable individuals to rise above limiting circumstances and work towards a better quality of life. At the core of our logo is the symbolic human figure with an arrow to represent a forward movement of an individual towards development. The idea of a ‘fractal’ where the same figure is replicated many times represents our belief that this change can be replicated and grows organically from individual to society and further. Here, several individuals come together to support this growth as a group and consequently their entire community. The three concentric circles represent the increasing reach of the organisation to include more members, and the possibility of limitless growth and change. The choice of colors represents warmth and energy.

LOREM IPSUM HEADING

Member of B.O.D

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LOREM IPSUM HEADING

Member of B.O.D

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Our vision for Samasta (in Sanskrit: all-encompassing) is to involve the individual and community in creating social change where it is most needed. We believe that by being the catalyst for change and development, we can enable individuals to rise above limiting circumstances and work towards a better quality of life. At the core of our logo is the symbolic human figure with an arrow to represent a forward movement of an individual towards development.
The idea of a ‘fractal’ where the same figure is replicated many times represents our belief that this change can be replicated and grows organically from individual to society and further. Here, several individuals come together to support this growth as a group and consequently their entire community. The three concentric circles represent the increasing reach of the organisation to include more members, and the possibility of limitless growth and change. The choice of colors represents warmth and energy.

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